MUAC

MUAC, the Public and University Museum of Contemporary Art in Mexico City, chose Fabrique to develop a new identity and website with the goal of creating a recognisable style and destination online that would help communicate and realise their mission.

Role

UX design
Muac Home bg

An extraordinary museum
After the visual identity was established, I joined the team as UX designer to help develop the website. Working at long distance, with a local development team, our challenge was to bridge the communication gap between different cultures and time zones to produce something that met the brief and exceeded expectation.

Connecting the dots

The identity was inspired by the dots on the concrete walls of their Brutalist building. The dots create a grid that continuously makes new links in the way MUAC does when it inspires and promotes discourse.

We extended this styling on the website in a dynamic way, making it the perfect mechanic to show off beautiful content while encouraging visitors to explore the museums exhibitions, activities and academic programme.

Screenshot 2019-09-15 at 21.58.51